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2 dream jobs - high-end fashion designer and commercial pilot.


2 big realizations of "ah f*ck, this isn't it."

When IMPACT. Co-Founders, Lila Morency and Robert Bean, came together, it was to create radical change in a world driven by age-old narratives.

Witnessing firsthand the lack of sustainability of the fashion and aviation sectors, a toxicity that not only ran through the waters from fast-fashion dyes, but also ran through the culture and environments these industries operated in, the only thing on their mind was,

"surely there's a better way."

In studying the science of storytelling and having a deep understand of how narrative influences that which we humans subscribe to, they saw storytelling as the solution to the problems we faced in the world today.

New technology and solutions die if people don't align with them.

The very things we need to do to better this planet and our communities will not gain traction without offering a relatable story.

A new narrative.

This is the fundamental piece for purpose-driven brands to acknowledge.


Without narrative and storytelling being the centerpiece of their communication, they won't impact the world by doing the same as everyone else has done from a communication standpoint.

So, seeing that most purpose-driven brands weren't stepping up to the mark in regard to story-based marketing, IMPACT. was born to be the guide.

To help them truly change the narrative in their respective industry, and subsequently, the world.

film director in chair on set with filmmaker and interviewee
Caucasian woman in cream hat doing brand strategy with pen and paper



Grow awareness in sustainable marketing

It is our commitment to keep bringing awareness to a better and more human way of doing things, with the ethos of value first.


Be intentional in all matters

Intentionality is oftentimes missed in the chaos of life. We seek to ground ourselves and be intentional in all that we do.


Support the most conscious brands

Our success shall come through the best collaborations. We are here for long-term relationships, and we seek them with the most purpose-driven brands.


Be remarkable, yet humble

Remarkability has been lost among the sea of sameness. We aim to delight and inspire through
remarkable work, but we shall not boast about it.


Empower those that interact with us

We seek to empower not only our clients in achieving great things, not only our partners, but also our employees. We will always seek to create new and improved support systems and be a force for good.



A creative force to be reckoned with and a woman on a mission. With a background in fashion from the prestigious Marangoni Institute of Milan, Lila has seen firsthand the wasteful and disrespectful practices of the industry.


Determined to do better, she set out to create a conscious brand that makes a positive impact on the world. But Lila's true passion is bringing people together and creating a sense of community through authentic, emotional connection. She helps brands tap into their humanity and market themselves in a way that truly resonates with their audience.


A storytelling marketing innovator and rebel with a cause. With nearly a decade of experience in commercial aviation, Robert has seen firsthand the often cold, corporate nature of the industry. Frustrated with the pushy tactics used by brands to win over consumers, he set out to create a better way of marketing – one that inspires emotion and fosters a sense of community.


Robert is all about revolution – finding ways to improve the broken systems that surround us. And in the world of marketing, there's plenty of room for improvement.


Years of experience


Awards & Recognitions


phoenix haus black logo
biehler cycling logo
joia alta cucina black logo
wild tee black logo
inmotion black logo
assos logo



May 13th, 2022 - London Mountain Film Festival, UK

Be & Become

November 17th, 2022 - BIFF, London, UK


March 23rd-25th 2023 - Stay at Home Film Festival, Italy


April 29th, 2023 - Cinque Terre Film Festival, Italy

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