ABOUT US

"What's your story?"

That's a question that goes straight to the core.

So, let's dive into our own story, shall we?

Picture this: two dream jobs - one a high-end fashion designer and the other a commercial pilot.

That's what we were doing before this.

But that changed. Why?

Both of us had a big realization that hit us like a ton of bricks.

"Ah f*ck, this isn't it."

When we, Lila Morency and Robert Bean, came together to co-found IMPACT, we had this burning desire to shake things up, to bring radical change to a world that's been lacking in humanity and stuck in those outdated, inauthentic narratives.

We couldn't help but notice that the fashion and aviation sectors, firsthand, were drowning in unsustainability and toxicity. It seeped not only through the fast-fashion dyes but also into the very culture and environments these industries operated in.

We both thought, "Surely, there's got to be a better way." And not just for fashion and aviation, but for ALL industries out there.

That's when we quit our dream jobs and dove head first into the Science of Storytelling.

We discovered how narratives shape our lives and influence the choices we make. And that's when it hit us: storytelling holds the key to solving the problems we face in today's world.

And video strategy? Well, it's the tool that brings those solutions to life.

Think about it. New technologies and innovative solutions won't go far if people don't connect with them, if they don't align with the vision.

That's where the power of storytelling comes in.

Without an authentic narrative and compelling storytelling at the heart of their communication, without a well-crafted strategy to reach the right audience at the right time, their message risks getting lost or ignored.

Sadly, most brands fail to answer that important question - "What's your story?"

They struggle to articulate it in a way that truly resonates with their audience, that sparks a connection.

IMPACT. was born to help sustainable companies craft their brand's storytelling strategy.

We believe in the power you have to reshape the narrative and make a real impact on the world.

Let's join forces and tell your story, one that is truly extraordinary, together.

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film director in chair on set with filmmaker and interviewee

OUR VALUES

01

Grow awareness for storytelling marketing

It is our commitment to keep bringing awareness to a better, more human, more authentic way of communicating and connecting.

02

Be intentional in all matters

Intentionality is oftentimes missed in the chaos of life. We seek to ground ourselves and be intentional in all that we do.

03

Support the most conscious brands

Our success shall come through the best collaborations. We are here for long-term relationships, and we seek them with the most purpose-driven brands.

04

Be remarkable, yet humble

Remarkability has been lost among the sea of sameness. We aim to delight and inspire through
remarkable work, but we shall not boast about it.

05

Empower those that interact with us

We seek to empower not only our clients in achieving great things, not only our partners, but also our employees. We will always seek to create new and improved support systems and be a force for good.

FOUNDERS

LILA MORENCY

Lila’s background spans industries, countries, and continents, but her mission-driven focus on boundless creativity and making a positive impact have been with her since her start in fashion at the prestigious Marangoni Institute of Milan, through to her current role as co-founder of Impact.

Lila’s true passion is understanding people and creating community through authentic, emotional connection. She helps brands tap into their humanity and elevate their marketing so that their stories empower and resonate with their audiences.

ROBERT BEAN

A rebel with a cause, Robert’s story has taken him from the literal clouds of commercial aviation, to the starry heights of powerful storytelling. Frustrated by the pushy sales tactics and unsustainable practices of brands within and outside of aviation, he has set out to create a better way to connect and bring humanity back to purpose-driven companies - through the power of story. Utilizing a better way of marketing that inspires emotion, creates connection, and builds community.

OUR PLEDGES

1% for the Planet

The 1% for the Planet certification is given to businesses that meet their high-bar commitment - we donate 1% of our annual gross revenue to environmental causes.

.eco Domains

.eco is exclusively for those working on positive change for our planet. We disclose our environmental intentions and have signed a pledge committing ourselves to environmental action.

Clean Creatives

Clean Creatives is a movement to bring together leading ad and PR agencies, their employees, and clients to end the creative industry's work with fossil fuel companies or their front groups.