Impact was born from content creation. We started as a film production company in Milan, Italy, spending years perfecting our craft, working on some amazing projects for great clients all over the world. We soon realised the power of focusing on storytelling to create emotion through film that generates a response in line with our client's mission. This is what we are passionate about.
The Meaning of Cycling
As a SME, Biehler needed to find a way to stand out in a very saturated market, with plenty of cycling brands of similar size offering and marketing the same thing. The new ideas needed to bring a level of uniqueness, while being conscious of budget availability.
Moving on from our film work with them last year, we developed a brand strategy and new storytelling focus for Biehler. Biehler has been sustainably-driven since 1993, but never made this a focus in their communication. Learning from case studies on Patagonia, we opted to make sustainability and activism a major player in their communication, opening the door to storytelling film that captures emotion and human connection, while also allowing the possibility to educate their audience on important matters.
We coined the tagline 'Empowering Change Through Cycling' to emphasize their passion for purpose, allowing a unifying message to run through their messaging and culture.
We took the already existing 'The Meaning of Cycling' series and continued it, with the intention to share the stories of cyclists that have a deeper connection to the sport and their surroundings.
We premiered the 2nd film at their Brand Summit, receiving a great response from their Brand Riders, and subsequently from those who viewed it on social media.
Social Media Strategy
The team at IMPACT. worked closely with us to help us understand the importance of focusing on what makes our company stand out and using that to communicate with our audience. They guided us to redefine our brand strategy and to incorporate a more human approach to how we market our products. We are happy to entrust them to manage the storytelling aspect of our business.