The challenge Motorama Bisson Ltd faced was to safeguard their future and ensure that they kept current with the times. We looked at the automotive and two-wheeled industries and saw a common direction - sustainability.
We presented our concepts for a rebrand, a change of name to create something lasting and current, a brand strategy that suited the new eco direction, and an overhaul of the brand's visual image.
INMOTION's new visual direction is fresh, modern, and ready for their new sustainably-focused strategy.
'Ride the Change'
StoryBrand Brand Script