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The challenge Motorama Bisson Ltd faced was to safeguard their future and ensure that they kept current with the times. We looked at the automotive and two-wheeled industries and saw a common direction - sustainability. 

We presented our concepts for a rebrand, a change of name to create something lasting and current, a brand strategy that suited the new eco direction, and an overhaul of the brand's visual image.

INMOTION's new visual direction is fresh, modern, and ready for their new sustainably-focused strategy. 

'Ride the Change'





CORE Discovery

Purpose Strategy

StoryBrand Brand Script

Website Wireframe

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