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The challenge Motorama Bisson Ltd faced was to safeguard their future and ensure that they kept current with the times. We looked at the automotive and two-wheeled industries and saw a common direction - eco. 

We presented our concepts for a rebrand, a change of name to create something lasting and current, a brand strategy that suited the new eco direction, an overhaul of the brand's visual image, and most importantly, a guide of how to communicate that new direction.

INMOTION's new logo is fresh, young, and ready for the new strategy. The visual image is overhauled, and the company now has a brand strategy and solid keywords to take them into the future.

'Ride the Change'


Deliverable: Purpose Strategy

Location: UK

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