JOIA ALTA CUCINA

We positioned Joia, the world’s first vegetarian restaurant to receive a
Michelin Star, as a popular choice for take-out, highlighting their special
Aperitif.

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We opted to leverage a storytelling style film, showing the process from
ordering to enjoyment. We launched and optimized the campaign in-house.

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The results blew us away, and Joia weren’t quite expecting the response, having to stop the influx of new business as they were sold out most days.

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Total increased of sales = 700%

Client:

Joia

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Deliverables:

Video Strategy
Full Service Film Production
Campaign Management
Copywriting