Storytelling

Storytelling: The Secret Sauce to a Successful Marketing Funnel

Once upon a time, in a land not so far away, there lived a group of marketers who were struggling to generate leads and convert them into...

Keeping it Real: The Power of Authenticity in Storytelling Marketing

You know what's the worst? When you can smell the insincerity from a mile away. It's like smelling a strong whiff of Axe body spray on a...

From Scrolling to Connecting: How Brands Can Use Storytelling Marketing to Create Real Connections

In an era where technology and social media have made it easier than ever to connect with others, it's paradoxically becoming harder to...

3 Steps to Crafting a Compelling Story: Why Facts Alone Won't Sell

As humans, we are drawn to stories. From the earliest forms of communication, we have used storytelling as a way to transmit information,...

5 Reasons Why Storytelling is the Key to Unlocking Employee Engagement

At Impact, as you know, we're big fans of stories. I mean, they can transport us to different worlds, make us feel all the emotions, and...

Storytelling Marketing 101: The Hero's Journey

Entering 2023, we're starting a blog series call Storytelling Marketing 101. Storytelling is an incredibly misunderstood buzzword,...

Storytelling: 2023's Ultimate Marketing Tool

In the business world of today, it's all too easy to get caught up in the numbers – the profits, the losses, the market share. But as we...

Storytelling in email marketing: The well-kept secret of every successful business

Here’s the thing; storytelling marketing is one of the most important elements that will turn you from an overworked entrepreneur to a...

3 Reasons Why Purpose-Driven Marketing & Storytelling Will Improve Your Sustainable Fashion Brand

Investing in sustainable fashion brands

Selling With Intent: Why purpose-driven brands need storytelling marketing

Marketers and brand strategists have been raving about the importance of incorporating emotionally-colored Storytelling in sales. But...

Authentic Growth - utilizing storytelling to truly leverage brand loyalty.

We believe that stories have the power to transform the narrative, and that we're in desperate need of transforming the narrative we...