Storytelling Marketing.
It’s no longer enough to just keep your social media up-to-date. It's a place where you should compel your audience with stories that resonate. Value will always trump selling. We implement the foundations of story through social media, email campaigns and article writing; and create and execute content strategies that are in line with your brand's purpose and mission.
Alta Cucina a Casa?
1
The Client
Joia, Alta Cucina
2
The Challenge
Amid continuing strict anti-Covid measures in Italy, the strictest being against restaurants, Joia was in a sticky situation. The high-end Michelin Star has no place on the likes of Glovo or Uber Eats as they attract a different audience, so there was necessity for Milan to know that Joia was providing home delivery and a very special Aperitif.
3
The Solution
We opted to create a quick storytelling film, showing the process from ordering to enjoyment. We then launch the film on social media for organic reach, and a shorter, more catchy version with Facebook Ads.
4
The Results
The results blew us away, both ourselves and Joia weren't quite expecting the response. A great increase for a business emerging post-pandemic.
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Increased revenue of 700% (sold out on many days)
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€0.07 CPC
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6% CTR