Storytelling Marketing.

It’s no longer enough to just keep your social media up-to-date. It's a place where you should compel your audience with stories that resonate. Value will always trump selling. We implement the foundations of story through social media, email campaigns and article writing; and create and execute content strategies that are in line with your brand's purpose and mission.

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Alta Cucina a Casa?

The Client

Joia, Alta Cucina

2

The Challenge

Amid continuing strict anti-Covid measures in Italy, the strictest being against restaurants, Joia was in a sticky situation. The high-end Michelin Star has no place on the likes of Glovo or Uber Eats as they attract a different audience, so there was necessity for Milan to know that Joia was providing home delivery and a very special Aperitif.

3

The Solution

We opted to create a quick storytelling film, showing the process from ordering to enjoyment. We then launch the film on social media for organic reach, and a shorter, more catchy version with Facebook Ads.

4

The Results

The results blew us away, both ourselves and Joia weren't quite expecting the response. A great increase for a business emerging post-pandemic.

  • Increased revenue of 700% (sold out on many days)

  • €0.07 CPC

  • 6% CTR

INDUSTRY

Hospitality

LOCATION

Italy

INVOLVEMENT

Storytelling Film
FB Ads


VISIT

www.joia.it

Are you ready to implement emotional storytelling to reach a larger audience?