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THE STORYTELLING STANDOUT SYSTEM™

Engage, Inspire, and Convert Your Ideal Clients into Advocates

You may know your brand's unique value, but it might not be clear to your potential customers.

The Storytelling Standout System™ brings clarity. We'll help you articulate why your business exists, what differentiates you from competitors, how to communicate it to your target audience, and how to delight your clients every step of the way.

In the many conversations we’ve had with upscale interior design, architecture, and build firms, we've noticed a troubling pattern. The same critical mistakes keep cropping up:

 

  • They're sinking money into low-ROI tactics like print ads and magazine features. 

  • They're only showcasing finished project photos, missing prime opportunities to share their process and build trust.

  • Relying solely on word-of-mouth, they lack solid systems for generating and nurturing leads. 

  • Many firms aren't using video at all in their marketing even though it’s 2024.

  • They're not telling the unique brand stories that could set them apart. 

The consequences are significant. 

Firms that fall into these traps lose business to competitors with more effective strategies or 20+ years of experience. They attract poorly-aligned leads that drain resources. They struggle to convey their true value and differentiation. 

But it doesn't have to be this way. The Storytelling Standout System™ offers a fresh approach. Over the course of 2 immersive days, we work closely with you and your team to develop a clear, actionable plan to amplify your strengths, better serve your ideal clients, and fuel sustainable growth.

On Day 1, we lay the groundwork by:

 

  • Defining your core brand attributes, so every aspect of your business is aligned with your values and vision. 

  • Creating detailed customer profiles to gain a deep understanding of your ideal clients' needs, goals and pain points. 

  • Establishing clear revenue, brand awareness and operational efficiency targets.

 

Then on Day 2, we bring it all together by:

  • Aligning your customer insights with your business goals, so that solving your clients' problems becomes the driving force behind everything you do. 

  • Mapping out every critical touchpoint in your customer journey, from initial awareness through to brand advocacy, and identifying opportunities to surprise and delight. 

What Our Clients Say About Core Strategy

"Both Robert and Lila were amazing to work with! Instead of working on just videos and storytelling, they were able to find holes in my brands vision that they worked with me to fill in.

Since starting my business two years ago, I have never been more amped to engage with my audience and build a better brand strategy for marketing. I can't thank these two enough for their effort and the ease of working together.

 

10 out of 10 stars!"

Eli Hariton - Damn Good Interiors

"There are obviously a lot of things that you can do, but how do you actually know what is the next right thing to do? The clarity I received from the workshop was tremendously impactful and important.

There are agencies offering workshops similar, but Robert and Lila bring a freshness and a unique experience that differentiates IMPACT from others. The methodology they've developed leaves you with something actionable, tangible and can be used immediately."

Fiji Goss - Central Line

"We had so much bottled up that we wanted to communicate to our audience and clients that we weren't clear on doing, and we felt ineffective. Through the workshop there was a defined path that made us feel a lot more secure and confident that we could communicate our message. The workshop was hugely impactful, 2 days' worth of getting out all the information out that laid the foundation for what we feel is the strongest message for the company. To tell your story well you have to get all the details out."

Bill McDonald - Phoenix Haus

  • What happens on this call?
    You'll meet with Robert for 30 minutes to discuss your company, your brand, and your vision. Having worked with big and small brands alike, we know exactly what it takes to drive meaningful story, BUT make it results-driven. That's a difficult merge to create in the real world, but we've mastered that science of story and results. For your company, ideally that means more sales, more referrals, and more repeat customers. So you'll meet with Robert and build out a strategy plan. If it makes sense for us to proceed further and bring your vision to reality, then we'll build something together.
  • How much does it cost?
    The short answer is we don't know. It all depends on what your company needs and what vision you're looking to build into the world. We've had story-driven films range from $5,000 to $200,000. Each is a tailor-made suit. In the event you need a full suite of hero stories created with multiple social style posts, that's very different than just having a simple awareness video created. The difference is you're getting this custom built from a company that works at the highest and most competitive level of filmmaking, and still tracks their results to the dollar. So schedule your call above, and let's see what we can create together.
  • Do I need to come to your studio?
    Ultimately you can ship products to us, but our genius is going to rely on cracking the story behind your business. There is most likely something that is NOT being said. That's a small component of positioning, a creator's story, or a detail you're missing that could be the spark between amazing customers, and choosing to accept whatever the day gives you. So it's our job to go as deep as possible and say what isn't being said. Ultimately that's most likely going to mean a few sessions in which we work our magic across story strategy and development, and then shooting that together.

The benefits are powerful. Firms that embrace this approach cultivate deeply engaged, trusting audiences. They attract more qualified leads who are eager to work with them. They regain more time and budget to invest in what matters most. They gain a major competitive advantage in a crowded market.

 

By the end of our time together, you'll walk away with a concrete action plan summarized in a creative brief. We'll provide candid recommendations for next steps - which tools and tactics to prioritize, and which to save for later. If additional support is needed, we'll connect you with trusted partners in our network.

 

So the choice is yours. You can keep relying on the same old tactics, hoping for different results, feeling increasingly exhausted. Or you can step back, realign, and position your firm for enduring success in the new landscape. 

Are you ready to delight your clients?

Set Yourself Apart With The One Thing Your Competitors Can't Copy – Your Story.

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