THE MEANING OF CYCLING

The fourth film from the sustainable cycling brand Biehler's video series called The Meaning of Cycling, of which we have produced 3, portrays Impact. Co-Founder, Robert Bean.

 

Having just moved to Boulder, CO to experience the great outdoors, we set out to create a piece that resembled what the US has to offer, in contrast to the densely populated Europe most of the brand riders are used to.

 

Sometimes you just need to slow down and breath in, observe your surroundings and enjoy the beauty of nature while riding in perfect solitude.