DAMN GOOD INTERIORS
How do you transform a talented designer into a memorable brand?
"When I came into this, I was just a name, just a guy who does design. Now I know what I'm offering, I know who my clientele is, and I know how to talk to them."
THE UNTOLD STORY
Despite having completed impressive projects, Eli Hariton of Damn Good Interiors found himself struggling to articulate what made his firm unique in a crowded market.
While his talent was evident, his brand presence didn't reflect the bold and passionate energy he brought to interior design.
Having never invested in marketing before, Eli knew he needed to tell his story but wasn't sure where to begin.
His website (shown below), like many interior designers, was a simple portfolio that failed to capture the personality and unique hospitality-influenced approach that made his work special.
Key Challenges:
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Generic brand presence despite unique approach
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Difficulty articulating unique value proposition
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Standard portfolio website lacking personality
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No systematic approach to attracting ideal clients
THE TURNING POINT
Through our CORE Discovery workshop within the Premium Growth System, we helped Eli uncover what truly set him apart at Damn Good Interiors: his unique approach of bringing hospitality design principles to residential spaces.
This wasn't just about beautiful interiors – it was about offering a customer experience that makes people feel like they're truly being cared - 'warm blanket vibes', as Eli puts it.
"Working with you gave me permission to do things differently - to identify who my people are, who I am in the industry, and how I want to be perceived."
CRAFTING THE NARRATIVE
The transformation went far beyond a new website and marketing materials. Eli emerged with a clear vision of his brand's unique position in the market and the confidence to fully embrace his bold approach.
Chapter 1: Finding the Voice
Crafted a bold brand strategy that embraced Eli's unique hospitality-influenced approach to design
Chapter 2: Building the Stage
Developed a story-driven website that broke industry conventions and showcased his bold personality
Chapter 3: Sharing the Vision
Created compelling videos and lead magnets that captured Damn Good's unique approach and voice
THE TRANSFORMATION
The transformation went far beyond a new website and marketing materials. Eli emerged with a clear vision of his brand's unique position in the market and the confidence to fully embrace his bold approach.
Results:
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Client calls booked through website
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A brand that captures attention and imagination
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Clear differentiation from competitors
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A confident vision for the future
"When we showed it to a local hardware company, they were like 'Who are you guys? How have I not known about them?' The response has been overwhelmingly positive."