Storytelling: The Secret Sauce to a Successful Marketing Funnel
Once upon a time, in a land not so far away, there lived a group of marketers who were struggling to generate leads and convert them into...
A strategic and creative firm that leverages the science of storytelling to help you get more funding, build authentic awareness and speed up mass-adoption.
Dear Green Business builder,
We get it.
Growing a sustainable business is hard.
You're probably worried about how to get funding for your planet-saving product.
How to best spend the funding you've received without blowing it.
Or how to get more limelight than the damaging, greenwashing companies.
And what's worse?
You're being pulled so many directions. Tiring!
Should you blog? Start a podcast? Make content?
Run paid ads? Or drop too much $$$ on a logo?
How can you ever get the right visibility and create the impact you desire?!
*I can feel your pain from here*
Look, most of you green tech visionaries are tech-savvy AF.
Truly creating solutions to better the planet.
But you have absolutely NO IDEA how to communicate your genius to the world and to the everyday folk that don't know what "Photovoltaics" is, let alone anything else.
You know, it's the everyday folk that you need to get on your side to create the impact you desire with your product or service.
You're probably reading this right now because, in some shape or form, your green business isn't exactly where you want it to be.
Even if you've put a hell of a lot of effort into it.
You simply want more.
More VC attention.
More funding for R&D.
More ability to give back.
Quicker rate of mass-adoption.
However, you won't get there by marketing yourself exactly how people have in the last few decades.
You're not doing business like other industries previously have, so why communicate like it?
Change is needed.
The old systems are broken.
It’s time for a new story.
Too many brands are disconnected from their audiences, and their outdated marketing practices focus on the wrong things.
Performance and results are one thing. But people want:
Community. Connection. Social Impact.
Human beings are hardwired to connect through STORY.
What stories are you telling?
Storytelling IS the future of marketing.
It starts by choosing your adventure below...
The "Are We Out of Our Mind?" Guarantee
If at any time you're not 100% delighted with the level of service you're receiving from us, you can request a refund.
Do you think we'd still be in business if we gave a crazy guarantee like that and weren't good at what we did?
Now, we're not guaranteeing you're going to beat the greenwashing companies overnight, but we are guaranteeing that you will get the level of value and service to support you.
If you don't feel like we gave you that level of service, we'll write you a check the day you tell us we suck.
PS - Not one creative agency we've seen gives a kind of guarantee like this.
Let's face it, tech can sometimes be pretty boring. The outcome isn't boring, but the facts and figures about it are. If you actually want your product or service to be seen by the right audience (and that includes investors), then you need to move them emotionally. When you touch your audience's hearts, they'll be ready for anything.
You're probably recycling the same content, time and time again. Some drab post about your 'vision' (which, btw, sounds the same as every other green company). Or boring tech data that no one actually cares about asides from your team (the 'what', versus the 'why'). Sharing authentic, vulnerable stories will help you stand out in a crowded market and make a deeper connection with your audience.
Yes, you have a purpose-driven mission, which is way ahead of the rest. However, A-Player employees are easily attainable and loyal when you can communicate effectively who you are, where you're going, and how your vision differentiates from others. Be bold and let the world know who you are as a brand.
Most green businesses try growing their businesses through trial and error, by 'hoping-and-praying', by stumbling along trying to figure it all out by themselves. We call this "guesswork". It's unreliable, it's risky, and extremely stressful. You have a great vision for the world, and a great product, but have no clear path to making it an actual success.
We have a combined 18 years in the science of storytelling. We continue to invest in developing and testing hypotheses in storytelling marketing. We've had our story-driven films featured in film festivals all around the world. We've been invited to teach the science of storytelling at companies like Pinterest.
In other words, this isn't our first rodeo. And our hope is to shrink the amount of time it takes for you to get launched, funded, and accelerate towards mass-adoption by using the power of story, wherever you are on the curve.
"Being able to have this clarity out the gate is tremendous, and especially so talking to an investor. They want you to have that focus and clarity in terms of where you're taking your product, but also the ability to use story to share that vision. IMPACT brings a freshness and a unique experience to this that I think differentiates from other agencies. The methodology they've developed is something you feel you can walk away with, something actionable, tangible and use immediately. The expertise and professionalism they bring is unique."
Fiji Gross / Founder / Central Line
"It’s hard to not use their name when referring to feelings we get after completing the Greenprint workshop. It’s a resounding “We’re going to make a massive impact!” after seeing how powerful this collaboration and focus is. I would recommend the IMPACT. team to anyone looking for an innovative way to tell their story."
Bill McDonald / CEO / Phoenix Haus
"When we first starting work with IMPACT., we were immediately impressed with how quickly they were able to empathize with our company and develop goal-oriented strategies. Impact has highlighted the ideals that set Biehler Cycling apart and helped us achieve broader exposure. In addition to consulting, they also produced fantastic videos for us that had great depth and sustained engagement with the subject matter. Working with IMPACT. has definitely helped us move forward."
Franziska Schrednitzki / Brand Communications / Biehler
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