(PROCESS)
The Coherence Method™
Most branded content is designed to communicate. The Coherence Method™ is designed to create conditions for change. Together, its three layers are designed to guide the viewer from stress toward safety, connection, and trust.
Our approach is informed by the work of Melanie Green & Timothy Brock (Narrative Transportation), Anne Hamby (Narrative Persuasion), Paul Zak (Oxytocin & Storytelling), Albert Bandura (Self-Efficacy), Dan McAdams (Narrative Identity), Anne Hamby (Narrative Persuasion), and Mary Helen Immordino-Yang (Emotion & Learning).
THE SCIENCE
(01)
immersion
Narrative Transportation • Attention • Cognitive Resistance
We design every story to move the viewer from analytical thinking into a more receptive state. The data on narrative transportation shows that becoming immersed in a story naturally reduces cognitive resistance while shifting attention toward the experience itself. Through pacing, structure, music, and visual rhythm, we create calm, sustained engagement that encourages presence rather than distraction.
(02)
identification
Character Empathy • Oxytocin • Social Connection
Human stories create connection. Research has shown that emotionally engaging narratives can increase empathy and are associated with oxytocin release, a neurochemical linked to trust and social bonding. By centering remarkable people and authentic transformation, we create stories that help audiences feel connected before they’re ever convinced.
(03)
integration
Narrative Identity • Self-Efficacy • Meaning-Making
The experience doesn’t end when the film does. Reflection is where experience becomes meaning. Research into narrative identity and self-efficacy suggests the stories people carry about themselves influence future behaviour and possibility. We intentionally design our stories for reflection so the story continues long after the film has finished.
OUR PROCESS
(01)
STRATEGY
We begin by understanding what needs to change. This involves looking at where connection is breaking, where clarity is missing, or where the current narrative isn’t supporting the work being done. From there, we define the role story needs to play and determine the type of Story Archetype required to support that outcome. This stage sets the direction for everything that follows, ensuring that the story is tied to a real objective rather than created in isolation.
(02)
development
With direction established, we move into developing the story itself by discovering the right stories through StoryFinding, defining Keywords to anchor intention, and selecting the strongest Character who can carry the experience. From there, the story is shaped through our 6-Act Structure, alongside decisions around visual environment that support each moment. By the end of this stage, the story is clearly defined through Storyboards, removing ambiguity before production begins.
(03)
production
Once the story is fully developed, production becomes an act of execution rather than discovery. Filming, interviews, and post-production are guided by the structure and decisions already in place, allowing each element to reinforce the intended experience. Editing, pacing, and sound are used to support the emotional movement of the story, ensuring the final film reflects the clarity established earlier rather than attempting to create it afterward.
OUR SERVICES
(01)
BRAND STORIES
We create branded stories, limited series and short-docs that deepen trust, communicate complex ideas, and create lasting emotional connection. Built on narrative science, every story is designed to become an enduring asset that supports marketing, partnerships, fundraising, recruitment, and brand reputation long after launch.
(02)
NARRATIVE DESIGN
Marketing gets people through the door. Narrative design helps more people succeed once they’re inside. We identify where character-driven stories can be integrated throughout the client wellness journey to strengthen engagement, reduce drop-off, improve retention, and ultimately support better health and transformation outcomes.
