Superbloom
Rooted in Purpose: Superbloom’s Story for the National Design Awards
A fast-tracked, story-driven film capturing the ethos of a landscape design studio reshaping the future through community and innovation.
• Helped Superbloom distill and express their mission with clarity and emotional resonance
• Positioned them as a serious contender for the National Design Award under extreme time constraints
• Created a defining brand asset that continues to serve beyond the submission
• Captured the spirit of a firm driven by purpose, narrative, and progressive design
• Showcased their commitment to transformative environmental and social impact
Story Keywords
Our first Milestone is defining five Story Keywords that encapsulate the essence of the story. These keywords help us stay aligned on what’s most inspiring about the story, the emotional tone, target audience, and the key action we aim to drive. This alignment ensures we have a clear objective for your story before we make any creative decisions.
Inspiring Keyword
Innovation - Superbloom’s approach to landscape architecture pushes boundaries, using design as a tool to meet urgent environmental and societal needs.
Uniqueness Keyword
Narrative-Driven - Their work unearthed and incorporated the hidden stories of place, past, and community—creating living, breathing spaces with meaning.
Audience Keyword
Change-Makers - The film was crafted for visionaries seeking to spark positive transformation through bold, collaborative work.
Feeling Keyword
Inspired - The visuals and pacing were designed to energize—to motivate viewers into seeing new possibilities within landscape design.
Action Keyword
Collaborate - The piece invites conversation and connection, opening the door to future projects rooted in shared values and big vision.
The Why
When Diane and Stacey of Superbloom, a rising landscape design firm in Denver, were nominated for the prestigious National Design Award, it was both an honor and a surprise. As a young, small studio going up against legacy firms, they knew they had to submit something special: a film that would tell their story, share their mission, and give them a fighting chance. But with only a few weeks until the deadline, and no idea where to begin, they reached out to us.
The Challenge
Superbloom didn’t want a generic company overview. They wanted to present their values with elegance, clarity, and emotion, not just information. And they only had two minutes to do it.
They chose us because they believed in our storytelling-first approach. We didn’t just ask what they do. We asked why they do it.
The Approach
The time crunch was real: shoot, edit, and deliver in under three weeks (with Diane and Stacey out of town for ten days right in the middle). They handed over their trust, and we ran with it.
From scripting to scheduling to location scouting, we handled pre-production while keeping them in the loop. Our detailed shoot itinerary helped them relax and focus.
The Journey
The interviews were delicate. Telling your story can feel deeply vulnerable, especially when the stakes are high. But we created space for honesty and ease, reminding them that our job was to guide, not pressure. What emerged was a clear, confident articulation of Superbloom’s ethos.
Their message is powerful: design should reflect the people and ecology of place. It should challenge the status quo, integrate with communities, and spark stewardship. We followed them through parks, wild spaces, and rooftops across the city, sometimes with little more than a sliver of daylight left.
One of our favorite moments was a golden-hour sunset at Bluff Lake, captured in the final scene. A quiet exhale after days of fast-paced production. It’s a wrap!
The Result
When the final video landed, Diane and Stacey were thrilled. “We just met with our PR team and they LOVED it,” Diane shared. “They were so impressed.”
The piece didn’t just serve the award submission. It became a defining asset for Superbloom’s brand, one they proudly placed on their website to share the deeper why behind their work.
Diane Lipovsky - Superbloom
What We Loved Most
Stories like this require trust. Our clients open up, share their dreams, and rely on us to translate those visions into something real. That process is intimate. It takes care, presence, and precision, especially when timelines are tight.
Diane and Stacey’s commitment to community, ecology, and future-forward design is exactly the kind of purpose we love to amplify.
Capturing the Superbloom team collaborating over a project.
We love when the stories we tell take us places we've never been. Superbloom gifted us many of those moments.
Best view of The Denver Capitol from the under-construction Populus Hotel rooftop.
