DogTag

Hey Chris. We are excited to share a bit of the proposal, our process, past work, testimonials and more.

This video strategy is designed to help DogTag elevate brand perception and build long-term trust with discerning dog owners who treat their pets like family. As the business transitions under new ownership and prepares to scale, the goal is to create a reputation that reflects the care already happening behind the scenes - attracting clients who prioritize safety, personalization, and emotional peace of mind when choosing care for their dogs.

VIEW PROPOSAL

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Our Capabilities

Everything that we do is story-first. We believe that there's nothing more powerful than a well-told story, and when brands uncover theirs, and integrate it through strategy, brand, client experience and beyond, they stop competing on noise and start attracting through truth. That’s when growth feels natural, aligned, and inevitable.

Items highlighted in bold are things offered in-house, all other capabilities are through trusted partners.

STRATEGY

The Premium Growth System
Video Strategy
StoryBrand Marketing Funnel
Visual Branding

PRODUCTION

StoryFinding
Full-Service Film Production
Short Documentary
Docu-Style Photography
Copywriting
Email Marketing
Visual Design

GROWTH

Campaign Management
Paid Ads Management
SEO

The Premium Growth System

From our discovery workshop, to building your growth strategy, to creating the core systems luxury service providers need in place to scale, each step is crafted around your unique story and the unique experience your bring your clients.

DISCOVER

Our 2-day intensive process uncovers and activates your unique story, ensuring it becomes the driving force behind every aspect of your brand presence. From brand attributes, to business goals, to funnel creation and client experience enhancement, we carefully map the journey from Discovery to Advocacy, uncovering the systems that will ensure that journey's success.

DEFINE

Your Illuminé Strategy is your bespoke Growth Roadmap that guides all internal and external ops, brand and marketing efforts. We map out each initiative in a phasic approach, creating clarity around investment, budget allocation, team and resource allocation, while overviewing the core SOPs to help activate each step with maximum efficiency.

DEVELOP

Within 7 days, we transform your unique story into 4 powerful growth systems - Your StoryBrand Messaging Guide, Signature Circle Referral System, Guild Partnership System, and Project Story Framework. Each system is custom-crafted to elevate your firm, ensuring your growth is both systematic and authentically yours.

Tectonic Design Build

(Video testimonial coming soon) - After investing $300K+ in branding efforts in 2024 without achieving their growth goals, Tectonic Design Build needed a turnaround strategy. Their biggest challenges? No direct-response marketing, an underperforming website, overpriced C-grade partners, and a lack of lead-generating systems.

We stepped in first as consultants, developing a high-converting Video Sales Letter funnel and shifting them to an education-first strategy that nurtured leads before the sale. Over two months, we built a new website, high-value content offer lead magnet funnel, a story-driven email sequence, 16+ retargeting assets, and assembled a specialist team—including a HubSpot integration firm, Meta ads manager, and SEO team—to execute at a high level.

With our system in place, Tectonic has seen a 3x increase in leads compared to last year, and still managed to smash their Q1 goals in just 1.5 months of being live. Now, our partners are actively testing and optimizing—ensuring sustained growth and a clear path forward.

Dudonis

When Michael from Dudonis reached out, the close rate told one story - 8% - but the work told another. The firm had heart, integrity, and vision. What it lacked was alignment between that reality and how the world saw them.

Through our Illuminé Strategy, we uncovered the deeper ethos driving their work - family, transparency, craftsmanship -and rebuilt the brand around it. From refined positioning to sales strategy to a new visual identity, we gave Dudonis the clarity to attract the right clients, and the confidence to charge accordingly.

We're continuing to support them through 2025 as they evolve into the firm they’ve always been beneath the surface. No fluff. No fake scarcity. Just a construction company with a story that lands like a steel beam: precise, solid, and impossible to ignore.

Think less “local builder,” more “if Aman did residential.”

Damn Good Interiors

Eli came to us with talent to spare but no clear thread tying it all together. His brand felt like “just another design studio” - when in reality, he was building spaces that stopped people mid-sentence. The question was: how do you articulate that kind of energy?

We helped Eli uncover a bold, irreverent voice that matched the spirit of his work. We developed a clear brand strategy, elevated his positioning, and designed a new website that now turns heads (and clicks) from potential clients and high-profile partners alike.

More than the assets, Eli walked away with vision. As he said, it gave him “permission to do things differently.” Today, Damn Good Interiors feels less like a service—and more like a signature. Think: if your favorite interior designer had a martini with the man who designed their favorite chair (yes, that Giancarlo), then built a brand around it.

Tweed Studio

Three years into running their architectural practice, Aaron and Haily from Tweed Studio were successful—but restless. The work was steady, the pipeline full. But the dream projects? Still out of reach. They knew they needed more than a rebrand. They needed a redirection.

Through our Illuminé Strategy, we helped them uncover what truly set them apart: a passion for adaptive reuse. That clarity became their North Star. Not just a label, but a lens. Within hours of our workshop, Aaron tested the new positioning at a networking event. “This woman says, ‘Did you say adaptive reuse?’ Then she handed me her card.” It was the kind of immediate resonance their old messaging never delivered.

Today, Tweed Studio isn’t just showing past projects, they’re leading with a vision. And it’s not just getting attention. It’s attracting the right kind. The kind who hears “adaptive reuse” and sees legacy, not leftovers.

Phoenix Haus

Phoenix Haus had already earned a decade-long reputation in high-performance prefab. But beneath the technical brilliance was a story few had heard: how a childhood illness sparked a founder’s lifelong mission - to make homes that support health, not silently compromise it.

We helped bring that Origin Story to the forefront, shifting from specs and stats to soul and substance. We rewired their entire funnel: new messaging, a storytelling-led website wireframe, lead magnet, and a story-driven email nurture sequence that turned browsers into believers.

The results: conversions jumped from 0.5% to 3%. Sales calls rose by 350%, peaking at 950% during the winter months. But more importantly, people finally felt the depth behind the brand. Not just prefab, but a promise: that where you live should help you heal.

The Art of Illuminé

At IMPACT, we believe every brand holds stories waiting to be revealed, refined, and elevated. Illuminé Essence™ is our signature approach, the soul of our character-driven storytelling process.

Shaped by decades of deep listening and artistic precision. Rooted in emotional intelligence, cinematic technique, and cultural nuance, it allows us to distill the intangible into something unforgettable.

For me, it always starts with the people. The soul of a brand doesn’t come from a logo or a mission statement, it lives in the tension, the emotion, the story behind it all. Illuminé Essence™ is how we uncover that, refine it, and give it a form the world can actually feel.

- Lila Morency, Co-Founder

The Sacred Art of Illumination

For centuries, artisans have adorned the world’s most revered stories with gold leaf, ensuring their words carried weight beyond ink and parchment. These manuscripts weren’t just preserved; they were transformed, imbued with a richness that made them timeless.

Every stroke of gold, every pigment, every detail held intention. Each illuminated manuscript was a declaration that its story mattered, crafted to be seen, remembered, and revered.

Illumination was never about embellishment. It was the art of creating something rare.

Your Story, Elevated

At IMPACT, we carry this tradition forward. Illuminé Essence™ is our modern illumination. A rare infusion that transforms brands into something unmistakable, magnetic, and enduring.

Like the artisans who once revealed the brilliance within each manuscript, we uncover, refine, and elevate a brand’s deepest truth. This is not traditional branding. It is a precision craft, a meticulous process of revelation and enhancement.

Illuminé Essence™ is not something applied, nor is it something created. It is something brought forth - something waiting to be seen, waiting to be illuminated. This is the rare alchemy that ensures the firms we work with do not simply exist. They are revered, recognized, and sought after.

Where Essence Takes Form

There is structure behind the resonance. Our Illuminé Essence™ integrates decades of craft across disciplines - from narrative psychology and story structure to brand strategy and intuitive listening. What appears simple is, in truth, the result of rigorous discernment.

We begin by listening. Not just to what’s said, but to what’s trying to surface beneath it. We shape your stories through the lens of our 7 Story Archetypes, grounding them in emotional truth and narrative resonance. Our character-driven storytelling process is guided by neuroscience - not trends.

Everything is intentional: the strategy, the cadence, the questions, the structure. It’s not about invention. It’s about alignment, revealing the essence that was always there, and shaping it so the right people feel it instantly.

This is the film we shot for Four Seasons Maldives in Ischia & Maldives last year. We told a Values Story on the collaboration between them and Nino Di Costanzo, 2x Michelin Star Chef and owner of the famed Daní Maison in Ischia.

What we loved most about this story is the realness that Chef Nino brings, and how he tells the story of what true luxury is.

Location

Italy / Maldives

Archetype

Values Story

Runtime

3 mins 04 secs

We showed the film to a group of journalists, where it was met with complete silence followed by tears. It's a really great piece that makes the Four Seasons proud. Chef Nino’s passion for his craft and his unwavering focus on the guest experience truly shine through.

Armando Kraenzlin

Four Seasons Maldives

A former monk turns visionary designer on a quest to heal humanity through spaces that reconnect us to ourselves and the planet. "Awakening Spaces" is a transformative journey featuring Matthew, a former monk who has dedicated his life to healing humanity through the power of intentional design at Home Within.