We’re living through a global nervous-system crisis. As Gabor Maté writes in The Myth of Normal , chronic stress, overstimulation, and emotional fragmentation have become the default state of modern life. At the very moment people are craving depth and connection, the media landscape has become increasingly dopamine-driven. Fast, loud, algorithmically optimized, and physiologically dysregulating. And yet wellness brands, whose entire purpose is transformation and healing, are
